Edina Realty Releases New, Improved iPad App

The Twin Cities real estate firm says its new app has enhanced map search, higher-resolution photos.

Edina Realty said today (Thursday) it has released a new iPad application developed by Mobile Realty Apps that features an improved design, enhanced map search and larger, high-resolution photos with custom navigation not available in other real estate apps.

Tech experts predict mobile Internet use will bypass desktop Internet use by as soon as 2015,” Bob Peltier, president and CEO of Edina Realty Home Services, said in a press statement. “We are always reviewing online tools and mobile applications to ensure that we’re not just keeping up; we’re staying ahead of the marketplace.”

In 2012, visits to Edina Realty’s mobile applications and mobile website accounrted for 23 percent of all of the company’s online visits, the company said. Edina Realty has about 60 offices in Minnesota and western Wisconsin, including one at 2803 Lincoln Drive in Roseville.

Peltier said his company's new app is getting rave reviews from users because of its ease of use and popular features. The new iPad gives users access to all real estate property listings from Edina Realty and all other real estate firms that list properties for sale on one of several MLS® boards.

The company added, "When the Edina Realty iPad app launches, properties for sale near the potential homebuyer’s current location show up on an aerial view map. Meanwhile, intuitive icons define the current status of the property, such as new, open and price reduced, the company said. Users can search for homes by price, city, zip code, MLS number or other criteria they care about. They can even compare kitchens, bathrooms, or exterior views of properties by swiping the photo galleries from the gallery view to compare photos from different properties side by side.

 If a prospective home buyer sees a property they like while driving, they can simply pull over and tap on “Home Scan” to get all the detailed information on that listing. Home Scan uses the iPad’s GPS to overlay property information onto the live camera feed. Point the iPad in any direction, and properties for sale appear in the foreground. Users need only tap the screen for listing information."

Meanwhile, Peltier said that Edina Realty is planning to launch new iPhone and Android apps as well as agent-branded mobile apps in the next couple of months.


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