In Roseville, Twinkies are Shelved

Hostess, the maker of Twinkies and other popular sweets, said Friday it was immediately lliquidating operations.

In Roseville, say good bye to Twinkies. At least for now.

Supermarkets in Roseville report today (Saturday) they are all sold out of Twinkies following news Friday that its maker, Hostess, is shutting down its bakery production and liquidating operations.

"We were sold out (of Twinkies) yesterday," said Gary Reff, manager of the Cub Foods store at HarMar Mall.

Ditto at Rainbow Foods and the SuperTarget, whose managers said Twinkies sold out by mid-day at their stores.  Meanwhile, the Roseville Lunds and Byerly's store said its been out of Twinkies for a couple days.

Rainbow Foods' store manager said Hostess' news "caught me by surprise."

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Hostess announces shuttering

The rush on Twinkies, an iconic American sweet, came Friday after Hostess said it would fold and begin liquidatiing immediately, thus prompting an abrupt end to producing some of the nation's most loved (and hated) sweet snacks. Besides Twinkies, Hostess also has made Ding Dongs, Ho Hos and Chocolate Cupcakes.

Hostess's news comes after less than a week of strikes by company production workers, who walked out on Nov. 9 in protest of a proposal that would cut wages by 8 percent and benefits by 27 to 32 percent,ABC news reported. About 18,500 workers will be laid off, immediately. All 33 bakeries, 565 distribution centers, approximately 5,500 delivery routes and 570 bakery outlet stores throughout the United States will be shuttered. 

"We deeply regret the necessity of today's decision, but we do not have the financial resources to weather an extended nationwide strike," said Gregory F. Rayburn, chief executive officer. "Hostess Brands will move promptly to lay off most of its 18,500-member workforce and focus on selling its assets to the highest bidders."

Meanwhile, Hostess' news has sparked a scramble by consumers to buy and ,for some, sell Twinkies. The Huffington Post reports people are on eBay attempting to auction off boxes of Twinkies and individaul Hostesss treats for inflated prices. In one instance, a seller is seeking $200,000 for a full box of Twinkies.

Whatever the black market prices for Twinkies, some Roseville grocers speculated the sweet treat could make a comeback, particularly if Hostess sells off the signature product to another company.


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