As a business strategist and motivationl speaker, David Horsager discovered that the rise or fall of a business' success hinges primarily on whether it is trusted.
And what began as a graduate research project back in the early 2000s for Horsager has today turned into a bestselling business book titled "The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line ."
Published this fall by Simon & Schuster, "The Trust Edge" has risen as high as No. 2 on the Wall Street Journal's business bestseller list.
In a recent interview with Patch, Horsager said his book grew out of seeing many troubled companies and recognizing that the one thing they all shared in common was trust problems.
"I had this epiphany in 2003 that the problem people have is trust," said Horsager, head of Horsager Leadership in Roseville. "I see that every organization has that challenge."
Horsager noted, for example, pro golfer Tiger Woods and Penn State University greatly damaged the trust they had with scores of people due to scandals.
"I believe that the lack of trust is the greatest expense, whether for community leaders, parents or business owners," Horsager said.
Through his master’s research, experience as director of K-Life Inc., and founding partner of Special Delivery Production; Horsager said he learned firsthand how the world’s most successful people gain and keep the trust of their customers and colleagues. He’s taken that knowledge and sifted it down into tangible steps that audiences and readers can incorporate into their own lives, Horsager said.
Horsager's book outlines eight pillars of trust. The author maintains that trust is built from, among other things, clarity, consistency, character and commitment.
Recently, Minneapolis businessman and bestselling author Harvey Mackay endorsed Horsager's book and encouraged him to find a national publisher.
"Why is this book so valuable?" MacKay asked in a business column for the Star Tribune. " The topic couldn't be timelier. In my opinion, the most important five-letter word in the English language is spelled T-R-U-S-T. It's so critical, publisher Simon & Schuster's Free Press has made "The Trust Edge" its leading business book this fall."
About David Horsager (from his web site):
Horsager is an author, business strategist, and keynote speaker.
HIS roster of past and current clients includes FedEx, Wells Fargo, American Express, ING, the Department of Homeland Security, Medtronic, the U.S. Coast Guard Academy, the Minnesota Vikings, Covidien, and John Deere Credit.