Located across from Trader's Secret on the 2nd level of the Rosedale Center Mall, Shoeology is a locally-owned shoe company specializing in comfortable shoes for men and women. They have three mall locations throughout the Twin Cities metro, though the other two are both called Comfort Shoes instead of Shoeology. Their Rosedale Center location carries Birkenstock, Born, Clarks, Ecco, New Balance, Smartwool and UGG for men and women. They also carry Eastland, Indigo, and Josef Seibel for women. Shoeology is a locally-owned, slightly more affordable mall alternative for footwear.